I'm doing the interactive tract which consists of everything online, social, news, everything technology, journalistic and marketing related. Topics range from business branding to whether or not the next presidential debates and elections should be online. It's cool. It's techno. I feel like ET who not only phoned home, he got home and his pad had been remodeled with shiny new bling. It's my internet heaven.
Wait, sorry. I was just interrupted by the Foursquare rep. You know, you use it everyday, and check in and brag or complain about where you're at. 4s is part of your everyday life. He gave me stickers and a button. Cool.
So back to SXSW Interactive.
I feel like the creamy insides of an Oreo cookie. One cookie represents the young reps and freshly squeezed IT, PR, SM or marketing professionals who are eager and bright eyed and learning about branding and social media marketing 101. The other crispy cookie are the over 40s who either created all these internet and social tools we are using or run the companies that use them. Then there's a group like me sandwiched inbetween.
We are the sweet creamy innards of the cookie. We are the pioneers who started using SM for cause related marketing or brand building or mobilizing people for a common goal- before it was cool and while everyone else was virtually farming and using social media to find old flames.
For me, it's been a tool to distribute information and raise awareness, build participants, volunteers and advocates and engage followers who will be active and not passive in our cause. We were the first generation to blog and disseminate internet news and use social media to evoke action and change. We were the first to do it professionally too.
Where was my tiara when I checked into the conference? A sash would have been nice too.
We paved the social media path.
I love social media. It is the vehicle in which I am fighting the worlds deadliest cancer.
It's never been a moment's waste of time for me.
So what has me wondering today, the first full day of SXSW interactive, is if these creamy innards feel the same way I do....
and wondering where their tiaras and crowns are?