Nonprofits Need to Show They Care

The greatest gift of social media is the opportunity to humanize a brand, or in our case a cause or nonprofit and all people impacted by the focus of the nonprofit.

The only way to humanize a brand is if your social media effort is authentic. Your organization’s social media presence needs to have a personality that readers can relate to.  It must listen to your constituents and respond to them in a timely manner.  It needs to provide fresh content that engages readers and inspires them.

Your social media efforts need to relay the message that your organization cares.