Social collaborators are Individuals and organizations working together for a common goal.
While competitors will not normally work together, collaborators may work together over social media to achieve a common goal- like getting a bill passed or celebrating a national day of recognition.
Social collaboration is more group-centric than individual-centric and can revolve around a cause or specific initiative.
Social collaborations can also be time-bound projects with partners or affiliates.
Example of group centric collaborations: 1)Advocates from multiple organizations coming together to change policy such as the Rally for Medical Research 2) multi-organizational support of a fundraising or marketing initiative like Stand Up to Cancer all-network shows for all cancer types and when celebrating Cancer Survivor Month.
Example of supportive collaborations:
1) All-cancer treatment facility promotes the initiative of a cancer-specific organization.
2) Organizations that promote services or resources that they do not offer themselves.